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You’ve carried out the selection interviews – informative weren’t that they? It’s now time to put the only thing that information that is certainly in your head upon paper, and pull it all together into a complete photo.

This article uses on from our previous document which provided tips on how to perform the interviews themselves. In this article we give you some feasible techniques to employ whilst analyzing your interviews, helping mold your effects into something tangible.

Sort your studies into a liaison

After selection interviews you’ll find that you might have lots of interesting thoughts and ideas moving around your face, but almost certainly in no clear composition. The results will be better to understand and convey in front of large audiences if they are ordered into a apparent narration.

The simplest way to do this to do this is to set everything upon paper and sift through the results to create a final specific story.

Post-it notes & a white-colored board

2. Put all the concepts, options and findings you seen in each interview onto sticky notes (each point need to be on its own note).
* Attempt to avoid long phrases as you’ll need to be able to quickly scan it and know what it refers to, each post-it should just contain up to 10 key phrases.
* Feel free to use brief quotes or simple summaries if they will sum up the finding well.
* Place in a number or perhaps an interviewee name for the corner so that you can keep track exactly where each sticky came from.
5. If you interviewed people from differing communities (for example new and returning customers) patterns will be easier to place if you put a symbol on each post-it (or used coloring co-ordinated post-its) to show which group they will belonged to.

After the selection interviews you’ll understand the common topics that appear through the selection interviews, so maneuver the post-its around and group all of them accordingly.

Take some time with this, you may find the initial groupings modification over time. This could be called a great ‘affinity diagram’. An advantage of using post-its is that lit . the whole of your benefits at once, instead of seeing a small part on a screen any kind of time one time. Discovering the ‘big picture’ will let you visualise what is going on more easily than attempting this visualisation in your head alone. Another advantage is that post-its give you the overall flexibility to make further changes to the diagram whenever needed.

Should you be able to, do this on a white-colored board. This has 2 advantages:

* It truly is feasible draw rings around the communities, and add annotations where necessary.
* The post-its will probably stick and stay to need them (rather than deciding to fall to the floor at the most inopportune times).

Essentially you’re setting up a visual representation (almost a mind map) of the final result. Once it can visualized, you will find it’ll help to make a lot more good sense.

Don’t forget why you were conducting the interviews

The first article emphasized the necessity to have a specific goal when conducting the interviews:

“The aims of interviews should be discover:

5. Users’ needs and goals.
* How users complete tasks with your site (or would carry out if operation was available).
* What users think the site provides them (and what more they really want/need). ”

This may act as a useful framework to utilize your conclusions, and should be remembered whilst conducting the analysis. Nevertheless keep in mind that the beauty of interviews is their versatility so if you feel placing a different focus on the results explains your conclusions, you can do thus.

Bounce your opinions off someone else

Stand in front side of your post-its and discuss your findings through with someone (or several people). Encourage questions. You will not be capable of answer just about every question, nevertheless, you will find wherever gaps within your explanations will be. Talking through your findings might also help additionally clarify your opinions, and you’ll realise where the breaks are inside your overall picture.

You may also locate bouncing choices off men and women that didn’t be present at the selection interviews useful. Finding the results with an individual with a completely different perspective from your can make ideas will possibly not have considered in any other case.

Take your time

There is a first couple of several hours will be filled with a craze of authoring and collection post-its, you must then sleeping on the effect. You will find the subconscious stop on taking care of the problems, and you may well find you wake with even more ideas, or perhaps when taking a soak in a bath, or on the walk home… There always exists further parts to add, and changes to be made to your cast diagram.

Expanding your results from selection interviews is like having a photograph by hand. It takes some if you buzz through the method then the consequence is less it should be. Take some time over the every stage, you will need been given an outstanding amount details to method during the selection interviews, so ensure all the things relevant gets down and a clear general message has the capacity to develop.


Once most likely done it merely requires leaves the ‘simple’ matter of:

* Making whatever improvements are was required to your site
2. Producing personas
* Diagnosing problems with your existing site
2. Directing new design ideas

another one in the thousands of problems interviews may feed incredibly useful data into . Require “small” problems might be made easier knowing the hard work pays off arrive go live.

As stated in the previous document “interviews are an easy way to find complex information about your users”, just remember that more hard work is needed than expected to pull out those fabulous results.