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You’ve carried out the interviews – informative weren’t that they? It’s the time to put all the information that may be in your head upon paper, and pull all this together to a complete picture.

This article comes after on from your previous document which offered tips on how to execute the interviews themselves. Here we give you some conceivable techniques to make use of whilst studying your interviews, helping black mold your benefits into anything tangible.

Form your results into a fréquentation

After selection interviews you’ll find that you’ll lots of interesting thoughts and ideas bouncing around the head, but likely in zero clear composition. The results will be better to understand and convey in front of large audiences if they are purchased into a crystal clear narration.

The simplest way to do this to achieve this is to place everything down on paper and sift through the results to produce a final specific story.

Post-it notes & a white colored board

* Put all the concepts, tips and studies you found in each interview onto post-it notes (each point ought to be on its own note).
* Stay away from long paragraphs as you’ll need to be able to quickly scan that and know what it identifies, each post-it should just contain up to 10 words.
* Feel free to use short quotes or perhaps simple summaries if that they sum up the finding well.
* Squeeze in a number or perhaps an interviewee name to the corner so you can keep track where each post-it came from.
2. If you evaluated people coming from differing groups (for case in point new and returning customers) patterns will probably be easier to location if you place a symbol on each of your post-it (or used color co-ordinated post-its) to show which usually group that they belonged to.

After the selection interviews you’ll know the common themes that show up through the selection interviews, so move the post-its around and group them accordingly.

Spend some time with this kind of, you may find the first groupings alter over time. This is often called an ‘affinity diagram’. An advantage of using post-its is that you will find the entirety of your benefits at once, instead of seeing a small part over a screen at any one time. Viewing the ‘big picture’ will allow you to visualise what is going on more easily than attempting this kind of visualisation in your mind alone. Another advantage is that post-its give you the flexibility to make further changes to the diagram if and when needed.

If you are able to, do this on a bright white board. This has 2 positive aspects:

* You possibly can draw wedding rings around the communities, and add observation where needed.
* The post-its are inclined to stick and stay where you need these people (rather than deciding to fall to the floor at most inopportune times).

Essentially you’re making a visual counsel (almost a mind map) of the end result. Once is actually visualized, you’ll find it’ll make a lot more feeling.

Don’t forget for what reason you were conducting the interviews

The first article emphasized the need to have an obvious goal once conducting the interviews:

“The aims of interviews should be discover:

* Users’ goals and needs.
* Just how users full tasks in your site (or would do if efficiency was available).
* What users believe the site gives them (and what more they will really want/need). ”

This might act as a good framework to make use of your studies, and should be remembered although conducting the analysis. Nevertheless keep in mind that beauty of interviews is certainly their versatility so if you experience placing an alternative focus on the results makes clear your studies, you can do hence.

Bounce your opinions off another person

Stand in front of your post-its and talk your studies through with someone (or several people). Encourage problems. You will not be in a position to answer every question, however, you will find just where gaps in your explanations happen to be. Talking throughout your findings will help additional clarify your opinions, and you’ll know where the spaces are inside your overall picture.

You may also discover bouncing strategies off folks that didn’t be present at the selection interviews useful. Experiencing the outcomes with an individual with a completely different perspective from your own can make ideas do not have considered or else.

Take your time

There is the first couple of several hours will be stuffed with a frenzy of producing and collection post-its, you must then sleep on the consequence. You will find your subconscious will keep on working on the problems, and you will probably well discover you wake up with even more ideas, or when having a soak in a bath, or on the walk home… There always exists further bits to add, and changes to be made to your affinity diagram.

Developing your results from interviews is like developing a photograph by hand. It takes as well as if you hurry through the process then the final result is much less it should be. Invest some time over the each stage, you’ll have done been given a phenomenal amount details to procedure during the interviews, so ensure all the things relevant gets down and a clear overall message has the ability to develop.

In sum

Once occur to be done it just leaves the ‘simple’ matter of:

* Producing whatever alterations are was required to your site
5. Producing matrimonios
* The diagnosis of problems with your existing site
5. Directing new design ideas

another one of the thousands of problems interviews can feed extremely useful facts into . But these “small” problems might be made easier knowing your hard work will pay for off arrive go live.

As mentioned in the previous article “interviews are a good way to find complex information about the users”, just remember that more effort and hard work is needed than expected to pull out those superb results.