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You’ve executed the interviews – informative weren’t they? It’s now time to put all those things information could in your head down on paper, and pull all this together to a complete photo.

This article follows on from our previous article which gave tips on how to execute the selection interviews themselves. Below we give you some likely techniques to employ whilst examining your selection interviews, helping form your effects into something tangible.

Web form your findings into a communication

After selection interviews you’ll find that you’ve got lots of interesting thoughts and ideas moving around the head, but in all probability in not any clear composition. The results will be much easier to understand and convey in front of large audiences if they are purchased into a crystal clear narration.

The simplest way to do this to do this is to put everything upon paper then sift through the results to make a final specific story.

Post-it notes & a bright white board

2. Put all the concepts, recommendations and conclusions you found in each interview onto post-it notes (each point needs to be on its own note).
* Attempt to avoid long sentences as you should be able to quickly scan it and know what it identifies, each post-it should simply contain approximately 10 words.
* Feel free to use short quotes or perhaps simple summaries if that they sum up the finding well.
* Put a number or perhaps an interviewee name to the corner to help you keep track just where each sticky came from.
5. If you interviewed people by differing teams (for model new and returning customers) patterns will probably be easier to place if you put a symbol on each post-it (or used coloration co-ordinated post-its) to show which group they belonged to.

After the interviews you’ll know the dimensions of the common designs that show up through the selection interviews, so focus the post-its around and group them accordingly.

Take your time with this kind of, you may find the original groupings improve over time. This is often called an ‘affinity diagram’. An advantage of using post-its is that you will see the whole of your results at once, rather than seeing a little part on the screen at any one time. Observing the ‘big picture’ will let you visualise what’s going on more easily than attempting this visualisation in your head alone. Another advantage is that post-its give you the overall flexibility to make further changes to the diagram if and when needed.

Should you be able to, accomplish this on a white colored board. It has 2 advantages:

* You can draw bands around the groups, and add annotations where needed.
* The post-its usually tend to stick and stay to need all of them (rather than deciding to fall towards the floor at most inopportune times).

Essentially you’re making a visual representation (almost a mind map) of the final result. Once it has the visualized, you’ll find it’ll help to make a lot more good sense.

Don’t forget for what reason you were conducting the interviews

The first article emphasized the requirement to have a clear goal when ever conducting the interviews:

“The aims of interviews should be discover:

* Users’ goals and needs.
* How users carry out tasks on your own site (or would do if features was available).
* What users think the site gives them (and what more they really want/need). ”

This may act as a useful framework to utilize your findings, and should always be remembered even though conducting the analysis. But keep in mind that the advantage of interviews is definitely their flexibility so if you come to feel placing an alternate focus on the results explains your findings, you can do hence.

Bounce your opinions off somebody else

Stand in entrance of your post-its and discuss your findings through with someone (or several people). Encourage issues. You will not be in a position to answer every single question, however, you will find wherever gaps inside your explanations are. Talking through your findings will likewise help further clarify your thoughts, and you’ll realize where the breaks are within your overall picture.

You may also discover bouncing tips off folks who didn’t go to the interviews useful. Witnessing the outcomes with an individual with a numerous perspective from your can generate ideas you do not have considered in any other case.

Take your time

There is the first couple of several hours will be stuffed with a craze of publishing and grouping post-its, you should then sleep on the end result. You will find your subconscious helps keep on working away at the problems, and you will probably well locate you awaken with additionally ideas, or when getting a soak within a bath, or perhaps on the walk home… There always exists further parts to add, and changes to be created to your affinity diagram.

Growing your findings from selection interviews is like possessing a photograph manually ,. It takes some if you dash off to through the process then the end result is not as it should be. Take your time over the each stage, you will get been given a phenomenal amount info to process during the selection interviews, so ensure all sorts of things relevant gets down and a clear total message has the ability to develop.


Once to get done it just leaves the ‘simple’ matter of:

* Making whatever alterations are should your site
2. Producing personas
* Diagnosing problems with your present site
2. Directing fresh design ideas

another one of your thousands of concerns interviews can easily feed incredibly useful details into Require “small” complications might be possible knowing the hard work pays off arrive go live.

As mentioned in the previous article “interviews are a good way to find in-depth information about your users”, remember more hard work is needed than expected to take out those brilliant results.